Kipling Taps “Jane the Virgin” Star as its New Face

In What's New, Industry News by Accessories Staff

Gina Rodriguez Kipling CampaignKipling North America, a division of VF Sportswear, Inc, has locked in Gina Rodriguez–2015 Golden Globes Awards winner and star of the CW’s hit television show “Jane the Virgin”–as the brand ambassador and face of its Summer 2015 Campaign launching nationwide on May 4.

Named “the next big thing” by The Hollywood Reporter, Rodriguez will lend her “happy spirit, girl-next-door sensibility and contagious smile to the ‘Make Happy’ brand.”

“To me, Kipling has always embodied the perfect blend of comfort and femininity,” says Rodriguez. ” When I was a teen, I saw my first Kipling bag with the cute monkey and wanted one so bad but couldn’t afford it. I saved my allowances and eventually bought my first one all by myself. I kept that bag for over 10 years. Now I get to be a part of this beautiful movement. I love the way life works itself out – it’s full circle.”

As ‘Make Happy’ ambassador and face of Kipling Summer 2015, Ms. Rodriguez will continue efforts for Kipling’s recently launched Make Happy movement.  In this role, she will visit a California university to “surprise and delight” students and faculty with special surprises in the hopes of encouraging recipients to pay it forward and continue the Make Happy experience.

Julie Dimperio, President of Kipling North America, comments, “Welcoming Gina as brand ambassador for our Make Happy movement is an absolute delight. Gina’s approachable personality and carefree style align perfectly with the Kipling brand, and we’re honored to have her join the Kipling family.”

Accessories Magazine's Merchants Hall of Fame Spotlight: Pamela McElroy, Belk
"Standing Tall" Show Puts High Heels in a New Light