Authentic Brands Group LLC (ABG), owner of a global portfolio of Celebrity & Entertainment and Lifestyle brands, has completed its acquisition of Nine West and Bandolino from Nine West Holdings, Inc. Through this purchase, ABG boosts its footwear and accessories business to over $2 billion in global retail sales, bringing its brand portfolio to nearly $8 billion in global retail sales.
“From the moment ABG won the bid for Nine West and Bandolino we received an outpouring of interest from retailers, distributors, and new licensing partners,” said Jamie Salter, Chairman & CEO of ABG. “Now that the acquisition has been formalized, we are kicking the brands’ growth strategies into high gear.”
As part of this acquisition, ABG assumes all licensing partnerships and marketing activities for the Nine West and Bandolino brands. With respect to the brands’ footwear and handbag categories, ABG has appointed Marc Fisher Footwear to operate the footwear businesses and Signal Products, Inc. to operate the handbag and SLG businesses.
ABG’s initial focus for Nine West and Bandolino will be on developing near-term and long-term strategies that reinforce the brands’ fashion positioning in key markets around the world. Leveraging its in-house marketing expertise, ABG will enhance the brands’ relevance through refreshed creative, engaging digital campaigns, and key influencer partnerships. ABG will build upon the strength of Nine West and Bandolino to accelerate the ongoing brand expansion into new territories and categories including sportswear, outerwear, swimwear, intimates, fragrance, sleepwear, and home.