Item of the Day: The Cynch

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cynchCandy_Pink_grande“It’s a cinch.”

You’d think it would be that easy to find the perfect belt, but many times it proves elusive.

But not if it’s a Cynch belt, a Canadian brand of European-style belts who plans to bring their concept of elastic braided belts to the United States. The Cynch is a stretch braided belt made with a resistant elastic material and leather fittings. This comfortable belt doesn’t have any holes and can be adjusted into countless positions.

Women's belt_Fancy GreenAvailable in solid and hybrid colors for men and women, Cynch is betting it will be a cinch to attract American fashion followers.

Retail: $35

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