Item of the Day: Sum Eyewear

In Item of the Day, What's New by Lauren Parker

Sum Company2Sometimes the whole IS greater than the sum of the parts. That is the philosophy behind new eyewear company Sum, which features a modular, “built your own” eyewear program.

It’s all about customization, whether you want a pink/green/blue or solid color sunglass, Sum’s new website allows customers to customize (get it? You almost can’t spell customize without customer!) their own selection with a click of the mouse.

And the indecisive can rejoice; at just $25 a pair (base lenses are $15; temples are $5; faces are $5) Sum eyewear affordable enough to purchase multiple pairs in various style incarnations. Or purchase completed looks right off the site.


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