Item of the Day: Sum Eyewear

In Item of the Day, What's New by Lauren ParkerLeave a Comment

Sum Company2Sometimes the whole IS greater than the sum of the parts. That is the philosophy behind new eyewear company Sum, which features a modular, “built your own” eyewear program.

It’s all about customization, whether you want a pink/green/blue or solid color sunglass, Sum’s new website allows customers to customize (get it? You almost can’t spell customize without customer!) their own selection with a click of the mouse.

And the indecisive can rejoice; at just $25 a pair (base lenses are $15; temples are $5; faces are $5) Sum eyewear affordable enough to purchase multiple pairs in various style incarnations. Or purchase completed looks right off the site.