Nectar Sunglasses has launched a new initiative to “Rewild the World,” aimed to reverse the diminishing US bee population. From now through August, anyone who purchases a pair of sunglasses online will receive a bag of American Meadows’ Honeybee Wildflower Mix for customers to plant their very own pollen-rich flowers (excluding international and Hawaii orders).
“Spring is a beautiful time to start helping our hurting honeybee population by simply planting some fresh pollen-rich flowers,” said Dylan Roukous, Co-Founder of Nectar. “We hope to share the importance of this species impact on our planet, and through this project, our customers will know that they are playing a part in saving these amazing creatures.”
The mix of wildflower seeds features 19 nectar-rich wildflowers and clovers to create a seasonal bee-friendly habitat. Easy to grow across much of the country, this pollinator-friendly mix includes 12 annual varieties including Lacy Phacelia and Yellow Prairie Coneflower for quick, first-season blooms, as well as seven perennial wildflowers such as Mexican Hat and Echinacea for years of lasting color.