Item of the Day: MOA X Mickey Mouse

In Item of the Day, What's New by Jeff Prine

topolino 32 copyToo bad these Mickey Mouse shoes won’t be available until December. Can you image what a cool Halloween statement one could make by wearing them to the office this week? Whimsical yet work appropriate (OK maybe not on Wall Street, geez).

MOA (Master of Arts Sneakers) has teamed up with The Walt Disney Company in order celebrate a major figure of childhood: Mickey Mouse, the legendary official mascot of Disneyland.

The capsule collection was conceived as an artful take on an emblem of pop culture, with the aim to emphasize the style potential of the Mickey Mouse symbol, by turning it into a true style icon that adorns MOA’s urban tennis trainers, running sneakers and loafers.

There are three different variations: one pair of casual loafers (seen here), two lace-up running sneakers, and four lace-up tennis trainers. The latter are adorned with Mickey Mouse effigy patches, which form an artistic jacquard pattern on the shoe’s surface in white, anthracite, baby pink and electric blue hues, while the two-tone  running sneakers come with splashes of vibrant primary colors and a Mickey Mouse effigy on each side-panel of the shoe.

topolino 33 copyMinnie likes this version best: loafers adorned with a magnified Mickey Mouse print on a striped canvas that recalls the impact of large-scale artworks from the pop-art movement.

It’s a “’high/low’ cultural dichotomy – a boundary-less art mantra that is also speaking for Walt Disney himself, the genius behind the famous mouse that stays for fun, dreams and togetherness and made its way into the hearts of millions around the globe,” boasts MOA.

Dare we say it: obviously not a Mickey Mouse business!

Retail: $145

www.moaconcept.com

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