Item of the Day: Melissa x AWAYTOMARS Citizens of Everywhere Crowdsourced Shoes

In What's New, Industry News by Lauren Parker, Accessories Magazine

Instead of just teaming up with one brand for a collaboration, Melissa Shoes has partnered with the global public. The result? Melissa’s Citizens Of Everywhere project, which crowdsourced designs from users of the AWAYTOMARS platform.

Here, any registered member of AWAYTOMARS platform could access the partnership site, give their feedback, suggest changes and vote for their favorite shoes.Melissa x AWAYTOMARS The three final public-designed styles walked the Lisbon Fashion Week runways this weekend, and were available for purchase in real time. Styles included a minimalist version of the clog, a beach slide with glitter finishing in 3 color options, a sandal recreated in two metallic tones and a light brown see-trough version.

Melissa / AWAYTOMARS collection will be first available in a limited run immediately after the fashion show at Galeria Melissa Sao Paulo, New York, London, Melissa stores in Portugal, Melissa e- shop, and AWAYTOMARS e-shop.


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