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Kendall Jenner wearing DIFF's Rose sunglasses. (Image courtesy of @kendalljenner via Instagram)

Kendall Jenner wearing DIFF’s Rose sunglasses. (Image courtesy of @kendalljenner via Instagram)

Businessman Zach Gordan is a success story among millennials. Two years ago, at 24 years old, he along with two partners launched DIFF Charitable Eyewear, which is now a multi-million dollar brand specializing in affordable sunglasses with a heart, as every pair of eyewear Gordan sells equates to a donated counterpart to someone in need (pretty much like TOMS).

And, as cheesy as it may sound, Gordan says that it’s an enterprise borne out of passion.

An enthusiast of electronic dance music (EDM), Gordan started DIFF as a small business in Southern California selling diffraction glasses, which turned lights into prisms. They were such a hit at events like music festivals that an operations expansion just became inevitable. It also didn’t hurt that Gordan has become ambitious to grow it as a mass market label, too.

“Selling the diffraction glasses got me into selling sunglasses,” says Gordan. “I would buy the exclusive rights to selling eyewear at these massive music festivals to capitalize on the crowds who needed protection for their eyes.”

Protect the public’s eyes he did—including Kendall Jenner’s.

To be exact, Kendall Jenner helped promote DIFF through an Instagram post last August. The idea is to help Gordan and his team, for a day, to increase their donations for the benefit of Eyes on Africa, a non-profit organization that helps underprivileged Africans get access to vision care and proper eyewear.



For this, Jenner wore DIFF’s Rose sunglasses, featuring frames made with premium handmade acetate and stainless steel hinges. At $75, it also comes with UV/UVB protection through scratch-resistant polymer lenses.

Talk about celeb style on a budget!

Retail: $75

Eugene Y. Santos