“Fun Fearless Females,” aka Cosmo Girls, will now have a new line of licensed jewelry to complete their looks.
Cosmopolitan parent company, Hearst Magazines, has announced a license with Cousin Corporation of Largo, Florida to develop CosmoStyle by Cosmopolitan, a jewelry line created with the magazine’s editors. Reinvented in 1965 by Editor-in-Chief Helen Gurley Brown as a magazine for the modern single career woman, Cosmopolitan continues to resonate with today’s woman, billing itself as “Your source for the latest sex tips, celebrity news, dating and relationship help, beauty tutorials, fashion trends, and more.” Today, Cosmopolitan is the world’s largest young women’s media brand, with more than 130 million brand touch points across print, digital and social platforms.
Launching in June, the Fall/Winter 2018 jewelry line captures four collections (CosmoGirls never have just one look, do they?): American Prep, Boho Traveler Cali, VIP and Zen. Necklaces, bracelets, earrings and rings will retail from $29.99 – $79.99.
“Cosmopolitan is a champion of style in every form, and with this new jewelry collection, beautiful design is at the heart of every piece allowing ‘Cosmo Girls’ of all ages to express themselves through enduring fashion inspired by our editors,” says Steve Ross, Heart Magazines global chief licensing officer and head of brand development.
CosmoStyle by Cosmopolitan will be the third division of the 40-year-old Cousin Corporation, which also includes CousinDIY (jewelry components) and Laura Janelle (lifestyle brand with jewelry, fashion accessories, apparel, gifts and home). Targeted to boutique and department stores, Cousin’s current sales partner, The Ivystone Group, will be heading up US distribution.
“We are thrilled that the brand is committed to the success of this new jewelry line through close collaboration in the design phase, and promotion across their print editorial, social media and digital channels, says Cousin Corporation President Denny King. “By tapping into Cosmopolitan and its millions of readers, we are confident that this partnership will build awareness and drive traffic to the online and independent boutique specialty market.”