Item of the Day: Blumlux

In Item of the Day, What's New by Jeff Prine

Blumlux_Colts-PendantSo you lose in the NFL finals to New England earlier this year, leading to one of pro-footballs worse scandals (remember “Deflategate”?) That didn’t stop the Indianapolis Colts from posting about its loss with banners hanging from Lucas Oil Stadium that read: “2014 AFC Finalist.” (yeah one lost by some 38 points!)

The move has caused a rift among sports commentators and the blogosphere. “Hanging ‘Regular Season Champions’ banners are better than this. At least it’s proof you actually won something. This is strange,” sniffed one sports columnist today.

It’s a shame, too, considering that one Indianapolis hometown jeweler, Blumlux has gone the extra yard in teaming up with the Indianapolis Colts and Linebacker Jerrell Freeman’s Rise Above Foundation for their Celebrity Waiter Night Event, happening tonight at 47 Prime Steakhouse in Indianapolis.

For one night only, Freeman and Colts teammates will trade uniforms and helmets for aprons as they help serve guests three courses of Prime 47 favorites and fine wine.  The night will also feature an exciting live and silent auction. The mission of the foundation is to provide inner city and low-income children with the educational opportunities and resources to reach their full potential and rise above. The goal is to impact the lives of more than 30,000 at-risk Indianapolis students by the end of 2016.

As part of the fundraising, Blumlux—which is a popular jeweler with sports figures–has donated a final course, a limited edition Colts pendant along with Blumlux watches for the auction. Proceeds will benefit the Rise Above Foundation.

Based on coin-like medallions, the unisex pendant has a classic look with a dose of good ole rock n’ roll savvy, a trademark of designer Nick Blum. Made of sterling silver with an 18K gold overlay, the pendant is accented with seven diamonds (.05 cwt.) on its lucky horseshoe center.

Just goes to show, whatever the final score, nothing makes you feel more like a winner than a great piece of jewelry.

Retail: $800

www.blumlux.com

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