Just because she’s famous, blonde and has her own lifestyle website, Blake Lively is a far cry from Goop (you know, Gwyneth Paltrow. ugh.). Not only is the Gossip Girl star free of that other one’s arrogance, her site, Preserve.us has proved to be a fashion incubator.
For example, she and Sandast, the upscale brand known for vintage-inspired American hand-made leather accessories, and Preserve, announced the release of the “James,” a limited-edition leather carryall that was co-designed by Blake Lively and Sandast designer, Chris Pak.
In search for the perfect baby bag, Lively turned to the Sandast’s founder Chris Pak in search of a babybag that is extremely well made and highly functional.
“Sandast’s bags look like the most yummy, restored vintage pieces. They balance the details of beauty with those of function,” says Lively. “I didn’t want a diaper bag that I would not carry if I wasn’t a mama. I still wanted to be me. We loved the bag so much that we wanted to make them for more mamas. This bag will last a lifetime. That’s what it’s built for.”
Sandast surprised Lively by naming the bag “James”, which is made of 100% premium hand-distressed Horween leather, available in navy, cognac, tan and black. Each is lined with Sandast’s signature plaid lining. The bag is 16” x 13” by 6”.
“Blake’s place in the fashion and lifestyle community, combined with her fresh, stylish perspective as a mother, have been invaluable to us in creating a bag that is both utilitarian and enduring, so it can be used for life,” says Pak.
Moreover, unlike “uncoupled” Goop, Lively is still married to actor Ryan Reynolds.