Item of the Day

In Item of the Day, What's New by Jeff Prine

Most of the blazing bling that nearly blinded us as we walked through BaselWorld earlier this week was diamond jewelry—big statement pieces on display to lure in cash-laden Russian retailers.

But beams of color—neons no less—struck our eyes over at Schofer Germany (aka “The Chain Company”). Using lacquer in a special procedure, Schofer has taken sterling silver and stainless steel chains and colored them in “highlighter” colors: orange, green, yellow, fuchsia etc.

The chains, which come in various sizes, are spectacular on their own, but in combination, they really light up a room.

Schofer’s new clasp allows wearers to add on individual chains of various lengths (and colors) to create a cascade effect. Although Schofer has chains in about a dozen colors, the neon combinations resemble a black light rainbow. Perfect for those of us who just can’t get enough Lite-Brite in all our accessories.

Suggested retails: $50 to $300. Call +49 7231 91030

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