Zenzii is going all-out bold for August market, as seen in both its jewelry launches and the way the company shot its latest campaign. The Luxor collection is fit for a Queen (an Egyptian Queen!), with strong beaded bibs, bracelets and earrings.
“The Fall collection is inspired by the Queens of Egypt who were known for their extravagant statement jewelry,” says Zenzii’s Marketing Manager Suzette Wilson. “The Luxor Beaded Bib Necklace is Zenzii’s modern day spin of the Egyptian wesekh necklace. The resin beads are reminiscent of the pyramid building blocks.”
To truly get into the spirit, Zenzii staged the photo shoot at the Fox Theatre in Atlanta in their Egyptian Ballroom, Grand Salon and Terrace. The shoot captures the ornate yet mysterious style of the ancients, featuring the painted hues of green, turquoise and red, all set in sandstone/ochre background.
The beaded bib necklace ($44 retail) is made of horizontal green resin beads with cobalt blue spacers in between, a nod to the Lapis Lazuli so prominent from that period.