ITEM OF THE DAY: YOSUZI HATS

In Industry News, Item of the Day, What's New by Lauren Parker

Yosuzi hat

Pompoms and ethnic bands are all the rage for resort, spring and summer, but why shouldn’t the cooler months get some whimsical love too? British hat company Yosuzi has taken its warm weather straw-and-pompom hats and evolved them beautifully for the Fall.

Yosuzi hats2

Bands are also creative, harking back to the brand’s heritage in Venezuela. Born and raised in Venezuela, Yosuzi, which means “cactus flower” in the guajiro native dialect, spent her childhood immersed in the traditional ceremonies, stories and artisanal crafts of her ancestral guajiro heritage.

In 2014, Yosuzi embarked on an expedition with her mother to reconnect with her family’s Native American heritage. She formed relationships with the community leaders of the tribe, who made introductions to the local craftsmen. These craftsmen hand-weave hats known as ‘woma’ and Yosuzi worked with the craftsmen to adapt the hats to her customers’ specs.

For fall, this is translated into a rabbit fur felt approach.

www.yosuzi.com

A look from Spring 2016

A look from Spring 2016