Threads 4 Thought founder Eric Fleet maintains that sustainable fashion isn’t just good for the planet, it’s good for the fashion industry too.
Proving his point: this Amur Leopard scarf from the brand’s Endangered Species Collection, printed on a 52-inch square of Lenzing modal, a carbon-neutral fiber much favored by makers of intimate apparel for its softness and silky hand.
“We like to equate fast fashion to fast food: it uses harmful chemicals, materials, and working conditions to produce its products,” says Fleet, who brainstormed the brand in 2006 with his wife Leigh and has since seen it grow from a capsule collection of T-shirts to an apparel and accessories line carried by retailers ranging from Gilt Groupe to Whole Foods.
With the aim of “moving the fashion industry toward a healthier future,” Fleet focuses on sustainable sourcing and supervises manufacturing—currently working with factories in India, Haiti, China, and Kenya that have passed independent certifications for fair wages and worker safety.
Giving back is also in the brand DNA. To date, Threads 4 Thought has donated over $100,000 worth of clothing to the International Rescue Committee and has pledged that for every $100 or more spent at its online site, 10 percent goes to the IRC.
Scarves from the Endangered Species Collection not only raise awareness with striking, oversized graphics and educational hangtags, they also support Tusk.org, a conservation and anti-poverty initiative that manages more than 50 field projects in 18 African countries.
Threads 4 Thought accessories currently comprise mitts, a selection of scarves, and hats woven from straw or paper. Wholesale price points range from $ 9 to $18.
Suggested retail for the Amur Leopard scarf: $36.