By this time, you would have gotten an invite to an outdoor wedding already. As the “June bride” season rolls in, not a few ladies already have one of these thoughts: “It’s a garden wedding, and I have to wear heels! Chances are, my shoes are going to sink in the ground! God forbid!”
Here to save the day? Starlettos. And no, it’s not a superhero’s name.
Starlettos is an Australian brand of heel protectors designed and founded by entrepreneur Ilde Naismith-Beeley.
“I love shoes, and I loved my outdoor wedding in the Blue Mountains, just outside Sydney, Australia—but of course I picked a ceremony and reception on a lawn and a photo session that involved grass, gravel and climbing over rocks,” says Naismith-Beeley. “I had no idea how I was going to be able to wear the shoes of my dreams without serious damage to myself, let alone my heels! So many friends had the same problem, but we found no solution.”
Even after her wedding, Naismith-Beeley toyed around the concept of a protective device for heels so that they won’t sink in the ground when worn outdoors—so she and her team started to make prototypes of Starlettos, a series of cute, flower-shaped heel protectors that are durable yet easy to put on and off.
In 2008, Naismith-Beeley formally launched Starlettos. Since then, the brand has caught the attention of fashion insiders and has even been included in Hollywood swag bags in events like the Oscars and the Emmys. Just recently, Empire star Kaitlin Doubleday was spotted wearing Starlettos on her wedding day.
On a practical level, Starlettos’ heel protectors look discreet, which aren’t visually disruptive to one’s outfit. They come in the colors of clear, black and red and are made of a “springy material” that ensures tight grip on one’s heels when worn on soft ground, such as in gardens.
“They also have a non-slip base, which gives extra grip that helps to prevent slipping on polished surfaces, like wooden floors, stone and polished concrete,” says Naismith-Beeley. “They also prevent stiletto indentation damage to wooden and vinyl flooring.”
Retail: $15.99 each
—Eugene Y. Santos