Item of the Day: RingReveal

In Industry News, What's New by Accessories Staff

diamond_cinnamon-tea-Web-Optimized.474wSometimes a light goes on in your head and a beautiful idea springs forth. Something similar to that happened to Diamond Candles, creator of RingReveal. RingReveal gives customers a fun and engaging new way to reveal a ring worth up to $100, $1000, or $5000, starting with the surprise inside each Ring Candle.

As you burn down a Ring Candle, customers will discover a $10 ring and a code that gives them the chance to win another ring worth $100, $1000, or $5,000. The Ring Reveal code directs customers to where they can enter it into the RingReveal experience to see if they’ve won a high value ring.

Once entered, customers “spin” a virtual wheel which activates the video camera on their computer or mobile device, giving them the opportunity to record and capture their immediate reaction upon learning their code’s worth. Reactions can later be shared on social media platforms, including Facebook, for friends to enjoy.

“Ever since we introduced the Ring Candle, we’ve been inspired by the millions of “Ring Reveals” that our customers have shared with us on social media, ” says Co-founder/CEO of Diamond Candles Justin Winter. “Customers experience our brand and our candles in a very different way than traditional candles, and we wanted to create an experience that reflected that.”

Those who win high-value rings have the opportunity to select their style and size from Diamond Candles’ curated ring boutique. Every one in 100 customers win a $100 ring, one in 1,000 win a $1,000 ring, and one in 5,000 win a $5,000 ring.

Diamond Candles has more than 50 scents in their fresh, fruity, floral and exotic collections, suitable for every holiday or season.

Retail: $24.95/21 ounces