Item of the Day: Momentum’s Motivate Wrap

In Item of the Day, What's New by Marilise Gavenas

4 friends

Here’s our bet to replace all those rubber bracelets that runners have been wearing for the last decade.

Stamped with messages ranging from “Stay Strong” to “Live Fearlessly,” the Motivate Wrap is the latest in a line of fitness-inspired jewelry from Momentum, a company that bases its product offerings on the incontrovertible premise that everyone could use some extra encouragement when they’re working out (and the equally incontrovertible premise that everyone could use more jewelry).

The brand’s other offerings include necklaces, headbands, earrings, and Foot Notes, which are designed to be worn on sneaker laces.

But it’s the soft, stretchy band of the Motivate Wrap that seems to be taking off among personal trainers, running clubs, and workout partners (see below).

Suggested retail: $18.99 for aluminum; $20.99 for copper; custom wording available for an additional $7.

Momentum wraps

friends wearing wrap

Motivate wrap

3 friends

production shot

Strong is the new beautiful


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