Sometimes, a good business idea comes from shopping, like what happened to young jewelry designer Trenna Seney and how her line of sunglasses came about.
As Seney recalls, she has always been curious about making some accessories with 3D florals, although she wasn’t sure what kind of jewelry she could apply them to. “So one day, I was in a supply store and I saw some metallic roses and just stared at all their colors and just loved how pretty they were,” she says. “I thought that they can’t go on a bracelet or necklace—they were meant to stand out! It hit me that I should use them to make sunglasses pop and be so bold and pretty.”
After that entrepreneurial epiphany, Seney soon started to sell floral-adorned sunglasses through her already-existing jewelry brand, Love Trenna.
So far, Seney is offering six styles, all embellished with lightweight rosettes made with aluminum, with some even dipped with yellow gold or rose gold. Retails start at $40 and go up to $100, max.
Now four years into the business, Seney wants to expand her prospects by reaching out to retailers and doing pop-up shops, as well as keep her online site going strong. “Since all of my pieces are handmade, I want consumers to know that some of my designs are even limited edition so that they’ll be excited when something new gets released,” she says. “I want people to also enjoy my website and enjoy shopping on it.”