As anyone in the fashion industry knows from experience with marketing to Millennials, the earlier you get the point across, the stronger the ties will be.
That couldn’t be truer this month as “Look Fabulous, Share Confidence” a new line of jewelry that’s inspiring girls across the country to be bold and brave, even when the going gets tough, arrives at retail.
Designed and launched by Gennaro, a woman-owned and operated fashion jewelry company whose mission is to make every girl and woman feel beautiful and independent. And with an estimated 47% of teen girls facing issues with self esteem, Gennaro created a collection that’s not only fashion forward, but forward thinking as well.
Price to retail for about $15 to $20 in Icing stores nationwide, Look Fabulous, Share Confidence cute necklaces and bracelets with charms and powerful words to remind girls to be “strong,” “ambitious” and “confident.”
The jewelry is already making a huge difference. As one girl put it: “it makes me smile and feel loved when I wear it because it was a present from someone who thinks I’m all these great things.”
For every piece of jewelry that’s sold, Gennaro is donating 10% of their profits to Strong Women Strong Girls, a nonprofit that’s connecting strong women mentors to girls for low-income communities…so they can shoot for the stars and live up to their true potential.
Like we all deserve.