ITEM OF THE DAY: JULES SMITH X CASETIFY IPHONE CASES

In Item of the Day, What's New by Accessories Staff

Designer cellphone cases have long been part of the global retail scene and it looks like this trend won’t be stopping anytime soon. The latest to pop up? iPhone cases made through a collaboration between fashion label Jules Smith and tech accessories brand Casetify.

The recent tie-up is a means of expanding the Jules Smith brand further, according to Gina Nigrelli-Smith, founder and designer of Jules Smith. What was initially a jewelry brand has now ventured into clothing such as caftans, maxi dresses and wraps and Nigrelli-Smith seems to keep an open mind to do other kinds of merchandise, too.

“As someone who is always on the go and traveling back and forth between cities, accessories have always been an essential way for me to express who I am on a daily basis,” says Nigrelli-Smith. “The opportunity to create cellphone cases that speak to the essence of Jules Smith and have become an extension of my accessory wardrobe made this collaboration an exciting and natural fit for the brand.”

The results are six, limited edition colorful styles in bright hues and vibrant prints. We’re particularly drawn to the Americana Case, with its unisex-looking tribal print and multi-season vibe (hey, since we’re accessorizing, might as well stretch out from summertime to fall and winter).

Jules Smith x Casetify's Americana Case

Jules Smith x Casetify’s Americana Case

Retail: $40

www.julessmithdesigns.com, www.casetify.com

Eugene Y. Santos

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