Item of the Day: A. Jaffe Maps

In Item of the Day, What's New by Jeff Prine

090314_Maps-Charms-2We met at nine.”

“We met at eight.”

“I was on time.”

“No, you were late.

“Ah yes I remember it well.

That dazzling April moon!

There was none that night

And the month was June”

Those hoary lyrics from “Gigi” that Maurice Chavelier made so famous do indeed ring true. There is always place, a church, a garden, a nightclub, the tree standing over the spot of a first kiss.

In relationships as well as retailing, it’s truly location, location, location. A. Jaffe, the diamond engagement ring brand, clearly knows this and how important a certain date at a certain place will always be.

There’s no excuse for forgetting it either with the company’s new Maps collection. Using state-of-the-art software, consumers can go to the website to create a virtual map or a location and pinpoint it (with a diamond!).

The pendants and charms with a diamond marking memorable locations are perfect gifts for birthdays, engagements, for friendship, the holidays and more… It’s the purchasers choice the exact location that is then transformed into jewelry, that single diamond marking the exact important spot anywhere in the world.

Ah yes, I will remember it well from now on!

Retail: range from $125 to $1,995 depending on the precious metal, sterling silver, white or rose gold.

www.ajaffe.com

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