Item of the Day: GUESS

In Item of the Day, What's New by Accessories Staff

GUESS Watches 2014 Breast Cancer Awareness TimepieceWe’re in the pink…the annual month when retailers and wholesalers come up with pink ribbon-inspired merchandise to help raise money for breast cancer research. Anything pink from bracelets to hosiery is being touted as a fund-raising vehicle that is also fun-raising at the same time…

Speaking of time, GUESS enters Breast Cancer Awareness Month with its own special edition watch and charitable partnership.

For 2014, GUESS Watches is excited to announce its new philanthropic partnership with The Get In Touch Foundation–a grass roots non-profit organization located in Milford, CT. Founded by Mary Ann Wasil, The Get In Touch Foundation is committed to educating people of all ages about how to “get in touch” with their bodies and information to create awareness about breast health initiatives.

The Get In Touch Girls’ Program that consists of Daisy Wheels–which are now available in 50 U.S. states and 27 countries–was created to fulfill the need for an educational program to help girls understand how to “get in touch” with their breasts for early detection. The Daisy Wheel (developed by The Get In Touch Foundation and a medical consulting board consisting of a school nurse, pediatrician, oncologist, breast surgeon and radiologist) consists of an interactive tool specifically designed to guide girls grades 5 to 12 through the various steps or “petals” of a breast self exam using interesting and age appropriate language. The wheels are introduced by health educators in schools – with no expense to the school–with a goal to put a wheel in the hands of every girl around the world. The Daisy Wheel is also available in the iTunes stores as a free iPhone or iPad app.

To assist in distributing Daisy Wheels worldwide and to raise funds to support The Get In Touch Foundation, GUESS Watches has designed this 2014 “Sparkling Pink” Special Edition breast cancer watch that will be available around the world; with a portion of the proceeds from each sale being donated directly to The Get In Touch Foundation.

The watch features a combination of sport design and chic fashion inspiration, with a comfortable, textured silicone strap in classic white and a matching textured multifunction, chronograph dial. The rose gold-tone case is enhanced by a bezel of shimmering crystals, while the iconic Pink Ribbon design twinkles at the 6 o’clock making it the perfect combination of fashion and philanthropy.

Retail: $100

www.GUESSWatches.com/getintouch

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