While apparel and accessories retailers finished their shopping today at AccessoriesTheShow at the Javits Center, on the other side of the nation, a widening range of retailers stopped into the annual CES show in Las Vegas, searching for the latest tech gadgets and accessories.
Among the purveyors is Guess Watches, a brand known for its fashion assortments. Now the company hopes to become known for its wearable tech timepiece as well: Guess Connect.
Guess has partnered with Martian Watches, a California based award-winning developer of fashionable smartwatches, to deliver a multi-function, fashion smartwatch line, designed to include models for men and women. Based on its global bestselling style called RIGOR, this smartwatch is powered by Martian technology that is updateable and replaceable to keep Guess Connect watches relevant for years.
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The watches will be water resistant and will incorporate Martian’s Dual Mode functionality, simultaneously offering voice command functions via Classic Bluetooth while utilizing Bluetooth LE to provide hands-free and eyes-free notifications to the wrist from thousands of popular apps and programs.
The Guess Connect smartwatches will house a fully-contained Martian module that sports a microphone and clear audio speaker. It allows users to connect to their smartphone’s resident voice command app, so wearers can give voice commands, talk and listen, and respond to texts directly from the watch. In addition, using the free iOS & Android App, users can customize which notifications are received on the watch, create vibration patterns to distinguish between alert types, and recall the most recent notifications with just a tap of the watch glass.
Guess reported that while fashion still drives most watch purchases today, it recognizes the value and importance of also providing smart, high-tech value on the wrists of Millennials in particular. The marriage of this fashion powerhouse with a leading smartwatch developer may become the first fashion smartwatch to be distributed through both the worldwide fashion watch channel and the consumer electronic channel.
“The Guess Connect Smartwatch, Powered by Martian, represents one of the first true marriages of a fashion watch powerhouse and a wireless technology innovator,” said Cindy Livingston, president/ceo of Sequel/GUESS Watches. “We are thrilled to move in this direction with a proven technology innovator to create smart, Guess designs.”
Sounds like that besides your significant other, someone else at arm’s length will be barking reminders to you.