Item of the Day: Boodles X John Smedley

In Item of the Day, What's New by Jeff Prine

boodlesWith Thanksgiving and Black Friday just a week away, there’s only some 20 days till Christmas. Expect to be bombarded with promotions, online, on TV, on mobile you name it.

Now don’t you feel those Christmas spirits?

Better to drink those spirits if you ask us (we’re a thirsty lot). British designer John Smedley is collaborating with another famous brand from Great Britain: Boodles Gin (one of our favs in case you wonder).

Boodles Gin has teamed up with the British knitwear label to create a “bespoke, limited edition merino wood scarf, inspired by the perfectly balanced London dry gin.” (We’ll drink to that).  The collaboration made sense, they say, because of their shared dedication to British design, quality, craftsmanship and community.

Their collaboration has resulted in a sports-colored scarf inspired by the Boodles bottle: midnight navy blue and light blue stripes are juxtaposed across the length of the scarf. The Boodles crest – resembling a king’s crown—is hand-embroidered on the hem of each scarf. Made of merino wool and knitted at a fine 30 gauge, the scarf is sure to keep gin drinkers as warm as a sip of Boodles will, even on the briskest of winter days.

Retail: $125

www.JohnSmedley.com

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