ITEM OF THE DAY: BKR SPIKED WATER BOTTLE

In Item of the Day, What's New by Lauren Parker, Accessories Magazine

When did water become so cool? Hydration (with a capital H) is a haute buzzword these days, as women strive to keep their skin, body and spirit in tip-top shape. And with growing concerns about plastic bottles clogging landfills and impacting wildlife, reusable bottles make all the more sense.

Enter¬†bkr, a fashionable water bottle company that entered the growing Wellness category in 2011 and whose website reminds us that “Your skin is 90% of your selfie” (uh, step away from the Diet Coke!). Bottles are glass, BPA-free and feature colored silicon sleeves that range from smooth to spiky in liter and half liter sizes. We particularly love this 500ml blush colored one, dubbed Naked by bkr, which puts a feminine spin on an edgy silhouette.

Retail $40.

#HUMANSOFBKR

Underscoring just how much people love their bkr bottles, the company has also created the #HUMANSOFBKR hashtag, complete with image uploads and even customer profiles to show personality and create a community. View all of them here.

www.mybkr.com

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