“When I saw the products available for jewelry care, many were very generic—under-the-sink kind of stuff,” says founder Chevis Douville, who has an extensive branding background. “I wanted something high-end looking, something women would be proud to pull out of their purse!”
So she started stalking cosmetic counters, getting inspired by fancy items and their packaging. She then whipped up the ingredients in her kitchen, making sure the Bling Brush could work on the go. “Unlike some other stick brush cleaners, this one doesn’t dry out and need water to activate,” says Douville. “So you can really use it whenever the need strikes.”
Other items the Dallas-native has added to Baublerella include the Glitzy Glove ($12), a polishing cloth for silver or gold or an at-home cleaning solution bath called Bauble Bath. Retail for the Bling Brush is $16.
In addition to Baublerella’s philanthropic efforts for young girls and empowering female entrepreneurs, it is also a certified women’s business enterprise through the Women’s Business Enterprise National Council.
The tagline is You’re So Polished. Indeed!