New York—Evolving smartwatches into more fashionable product is a major trend in wearables. Now designer Isaac Mizrahi is getting in on the act. He is teaming up with HP Inc. to create the Isaac Mizrahi Smartwatch, Engineered by HP.
“We’re excited to partner with HP Inc. to create a truly beautiful smartwatch that is the first of its kind for fashionable women. HP is a leader in the technology space, and their engineering capabilities have been a perfect complement to the classic American sportswear brand that is Isaac Mizrahi,” says Robert W. D’Loren, chairman/ceo at Xcel Brands, owner of the Isaac Mizrahi brand.
Designed for the “fashionable on-the-go woman,” the Isaac Mizrahi smartwatch was inspired by a menswear-meets-feminine look. The design combines the classic, chunky style of a menswear analog tank watch with a touch of femininity. The watch offers essential features like message notifications, social media connection, and a pedometer.
The Isaac Mizrahi smartwatch- Engineered by HP, is made to look classic with its round shape, large roman numerals and interchangeable leather bands. The watch is available in two Swarovski Crystal-outlined faces in silver and gold-tone stainless steel, and the leather strap comes in five interchangeable color ways.
“I knew that I didn’t want it to look like the average smartwatch,” said Isaac Mizrahi. “It’s hard to integrate something so modern and mechanical looking into a feminine look, and I wanted the design to be a hidden treasure.”
The analog movement with digital display features a translucent color-matched dial that hides the digital display when inactive and features luminous hands. A traditional watch battery expected to last several years powers the watch functionality, and the smart capabilities have a five day battery life1, pending individual usage.
With the use of the customized Isaac Mizrahi smartphone app, compatible with both iOS (8+) and Android (4.4+), notifications allow wearers to stay connected by sending through subtle notifications from social platforms, incoming calls, texts, emails and meeting alerts.
The Isaac Mizrahi Smartwatch, Engineered by HP, is available for purchase at http://engineeredby.hp.com/isaacmizrahi/geolocate for a retail of $249.99.