A recent study shows that consumers are spending more time with Google than ever before, while digital consumption of Facebook is down. Should advertisers jump ship as well?
A study by Brian Wieser, a researcher at Pivotal, that found consumers spent 34.2% of their time online in June using Google products, including Waze and YouTube. That number is up from 28.6% last year.
The study also suggested that the increased time spent on Google could be cutting into time spent on Facebook, since digital consumption of Facebook dropped 10%, and consumption of Instagram (a Facebook company) dropped 6%.
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