The Monsoon retail group, which owns the chain, has embarked on an aggressive strategy for the brand. The initial Stateside rollout will be 10 stores across the East Coast, featuring New York, Washington DC and Boston (Manhattan locations will include Bleecker Street and Union Square). Phase two of the roll-out aims to bring 100 stores by 2015. The company willl also simultaneously launch an e-commerce website.
The brand is all about fun and lace, sequins, bows and flowers factor in prominently. Whimsy is key too, as seen in the Magician’s Hat Pendant showing a rabbit coming out of a hat to the sequined Union Jack clutch. A lace-and-sequin face mask seems suitable for Lady Gaga wannabes.
Retails are affordable, like a Diamante Feather Clips ranging from $10 to $40.
“To be opening stores in the U.S. market is a fantastic milestone for the Monsoon Accessorize business,” says chairman and founder Peter Simon. “We continue to demonstrate that we are able to grow as a business in these tough economic times.”