#INTERNATIONALWOMENSDAY: FASHION CELEBRATES FEMALE EMPOWERMENT

In What's New, Industry News by Christine Galasso

International Women’s Day is more than just a hashtag. It’s an annual celebration of women’s rights worldwide, with particular attention paid towards gender parity. Its roots happen to be in the fashion industry, when the Socialist Party of America “organized the first National Women’s Day in New York in 1909 to commemorate the 1908 strike of the International Ladies’ Garment Workers’ Union,” according to Vox.

 More than a century later, the industry is dominated by fierce women, so it’s no surprise that designers, models and others are celebrating women worldwide today. Below, a look at some initiatives the industry launched in honor or #InternationalWomensDay.

CAMPAIGNS

Mara Hoffman launched a new photo campaign today, featuring 25 amazing feminists and celebrating their everyday work of empowering women. Each woman featured is wearing pieces from Hoffman’s spring 2017 collection with the designer’s intention to “lend my voice and my platform to these women.”

The Tory Burch Foundation unveiled its own global campaign, #EmbraceAmbition, to coincide with International Women’s Day. The campaign addresses the double standard around ambition, often seen as a great attribute in men and as a negative one in women. One of the key #EmbraceAmbition elements is a video of prominent celebrities and business leaders stating their ambitions (watch video above). As part of the campaign, visitors to EmbraceAmbition.org will be invited to take a digital pledge to #EmbraceAmbition, challenge friends to take the pledge and share their ambition on social media using the hashtag.

Benetton’s freshly launched “United by Half” ad campaign delivers an incredible message asking women all over the world to unite and fight to be seen as an equal gender. It originally debuted in India on Valentine’s Day and after many accolades, the fashion brand took it worldwide in honor or International Women’s Day.

Sephora honored women by announcing 10 new business leaders selected for its second annual Sephora Accelerate Cohort, a program supporting a growing community of female founders in all areas of the beauty industry through a collaborative structure with a focus on social impact.

SOCIAL MEDIA LOVE

In perhaps the largest coordination, W magazine gathered over 60 celebrities, models and designers reciting three declarations about women: “I am a woman”; “Please respect yourself, respect women”; and “Women’s rights are human rights.” Watch the video here.

Celebrities and models, including Karlie Kloss, showed their support by posting words of encouragement to spread the day’s message of equality. Popular hashtags were #InternationalWomensDay, #IWD2017 and #DayWithoutaWoman.

FASHION GIVES BACK

Always one for inclusiveness and equality, Marc Jacobs launched a collection where all proceeds will be donated to Planned Parenthood.

Otherwild revived the classic “Future is Female” tee last year during Hillary Clinton’s presidential campaign. Almost a year later and the shirts are still selling like wildfire, with 25% of sale proceeds being donated to Planned Parenthood.

This painted Future Glory Mini Bag donates a portion of every purchase to a local women’s shelter.

ITEM OF THE DAY: SJP OATH LEATHER BACKPACK
BREAKING TRENDS: PFW FALL 2017 LOUIS VUITTON, MIU MIU & ALEXANDER MCQUEEN