Instagram Gives Brick-and-Mortar Stores a Reason to Be

In The Daily Scoop by Lauren Parker, Accessories Magazine

Much like you suspect that your cousin’s girlfriend ate a cricket in Mexico just to post it on her Story, stores have created experiences for the sole purpose of being Instagrammed, either by shoppers or by the brand itself. According to Instagram’s data, 60% of IG users discover a product through the platform and 50% of users follow at least one business account. So if your storefront produces Instagrammable content, could opening or maintaining a physical location make sense, if only for the ’gram? Read more at Racked