ICSC Awards Shopping Centers for Marketing, Community Support

In What's New, Industry News by Accessories Staff

icscLas VegasShopping centers are an integral part of the communities they are located in – as a place to gather, shop and relax – and the shopping center industry has a long history of giving back to those communities.

To recognize the philanthropic contributions made by shopping centers and shopping center companies across the country, the International Council of Shopping Centers (ICSC) Foundation presents the U.S. Community Support Award. This year’s award has gone to Dayton Mall, Dayton, Ohio, for their “Dayton Mall Snuggles Up Campaign.”

In recognition of their campaign, the ICSC Foundation will make a $5,000 contribution to support the Snuggled Up, Inc. charity.

MAXI Awards Given

The Dayton Mall, managed by Glimcher Realty Trust, chose to partner with Snuggled Up, Inc., a charitable organization that provides beds and bedding to children in need, to address an issue that affects the Dayton community directly. The goal of the campaign, which was launched during the holiday season, was to collect at least 500 pillows and blankets, and to raise awareness of the charity through social and broadcast media. In the end, the goal was exceeded, with over 1,000 new bedding items and $8,000 in donations collected.

In addition to the overall United States Community Support Award winner, regional community support awards were also presented. The Maine Mall, South Portland, Maine, won the Eastern U.S. Community Support Award for their “Strive Rocks” campaign. The Southern U.S. Community Support Award winner is The Village at Allen, Allen, Texas, and The Village at Fairvew, Fairview, Texas, both managed by the MG Herring Group, for their campaign supporting the Children’s Advocacy Center of Collin County. The Collection at RiverPark, Oxnard, Calif., won the Western Community Support Award for their “CAN-tree Collection.”

The ICSC Foundation established the U.S. Community Support Award to encourage and recognize outstanding community outreach by a shopping center or shopping center development or management company.

In addition to the ICSC Foundation, the ICSC also announced this week the 50 shopping centers and 24 shopping center companies awarded the industry’s highest marketing honor–a U.S. MAXI Award.  All winners represent the highest caliber of marketing excellence and exemplify collaboration, execution and achievement within the retail real estate industry.

The U.S. MAXI Awards not only enhance and compliment the other industry regional award programs offered by ICSC, but provide information and insight to the entire retail real estate industry on what it takes to achieve the highest level of recognition in marketing and specialty leasing within the United States.

All 2014 Gold U.S. MAXI Award winners are now eligible to win ICSC’s VIVA Best-of-the-Best (Vision, Innovation, Value, Achievement) Awards in 2015.  The ICSC VIVA Best-of-the-Best Awards recognize the shopping center industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, throughout the world.

These are the gold winner in the Traditional Marketing category: CBL, “Holiday TV Captivates Viewers” campaign;  Cafaro Company “Malls and Retailers Unite against Bullying” campaign;  Macerich “Macerich & Danbury Fair Support Sandy Hook” campaign, Danbury, Connecticut; Dayton Mall “Dayton Mall Snuggles Up” campaign, Dayton, Ohio;

AWE Talisman’s “The Arts Initiative” campaign, General Growth Properties “Celebrate Schools!,” Saddle Creek “Season of Wishes” campaign, Germantown, Tennessee; Atlantic Station “Elevating the Experience – Signature Events” campaign  in Atlanta Georgia; Oakbrook Center ‘s “Legends & Legacies: Ryder Cup Exhibit” campaign,  Oak Brook, Illinois;  CBL’s “Food Court Wars” garners $2.5 million in PR” campaign; Promenade Temecula “Wine Walk” campaign, Temecula, California; and General Growth Properties “Fashion’s Night Out-Vegas Style” campaign.

These are the gold winner in the New Media Category: Forest City Enterprises,    “FootPath technology” campaign; Macerich’s “ Digital Network” campaign; Westchester’s Ridge Hill “LEGOLAND Discovery Center” campaign, Yonkers, New York; Tower City’s “Terminal Tower Lights” campaign, Cleveland, Ohio; Jones Lang LaSalle’s “ Kids, Inc.: Converting Likes into Loyalty” campaign; and Cherry Hill Mall’s “Let’s Give’em Something to Blog About” campaign, Cherry Hill, New Jersey.

These are gold winners in the NOI Enhancement category: Atlantic Station’s “Calling all Chef- Pop-up to Permanent” campaign, Atlanta, Georgia; Irvine Company Retail Properties “Cadillac Sponcership” campaign;  Macerich’s “Kids Club Powered by National Geographic Kids” campaign; and the Outlets of Mississippi’s “ Singing the MS Story to the Tune of $24 Million” campaign, Pearl, Mississippi.

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