Target dropped its latest Hunter collaboration this weekend, and it’s apturing the outdoor/rain gear trend that’s hitting the runways (well, Hunter is from the rainy UK after all). The Hunter x Target lifestyle collection includes more than 300 items, one of the company’s largest design collaborations to date. The assortment also includes a number of items that are a first for Hunter, such as hammocks, sunshades and coolers.
Hunter first made a name for itself with its iconic rain boots, and now consumer can have them for the entire family. The Hunter x Target collection runs from $5 to $80, with most items under $30. Bold brights are the perfect pop against gray weather.
Hunter is known for its impeccable design aesthetic, rich heritage and playful spirit, so it was a partnership that excited us from day one. In fact, based on our research, the brand has the highest guest awareness of any of our past design partnerships.”
A few of our favorite things:
Feel like a kid in this yellow rain slicker, updated with slightly sheer material to capture the transparency trend.
April Showers are here, and a see-through bubble umbrella is just the happy accessory you need to lift your mood.
What’s an accessory launch without a fun belt bag? This yellow nylon style hits two trends in one.
Lace-up sneaker is perfect for splashing in puddles or a country walk post rain shower.
Rubber wristlet stamped with the Hunter name is a sure win.