Hudson’s Bay Company has appointed Bari Harlam as Chief Marketing Officer, effective immediately. With expertise on customer loyalty and personalized digital marketing through data analytics and social media, she will help advance the company’s approach to marketing through data-driven customer insights across its North America banners (Saks Fifth Avenue, Gilt and Saks Off 5th and Lord and Taylor. HBC also is a partner with mall owner and operator Simon Property Group, Inc.).
Milton Pappas, former CMO, has left the company after just five months in the position.
‘Successful marketing is grounded in analytics and digital insights, and Bari has demonstrated an innate ability to translate this complex data into breakthrough strategies that put the customer first,’ said Helena Foulkes, CEO, HBC. ‘Bari is the ideal strategic leader to harness the power of our information to drive performance. Her experience will be incredibly valuable to our business as we work to reinvent the way we market and deliver unparalleled experiences to our customers across all channels. I am thrilled to welcome her to the team.’
Harlam comes to fashion retail via roles at BJ’s Wholesale, Swipely and CVS Health. She is an expert in customer loyalty, personalized and digital marketing, and data analytics, with deep experience in branding, promotions, digital and social media, and e-commerce.
Before going into retail, Harlam had a big career in academia, serving as a professor at The Wharton School, University of Pennsylvania, Columbia’s Graduate School and the University of Rhode Island. She serves as a Board Director for Eastern Bank. She received her B.S., Masters, and Ph.D. from The University of Pennsylvania, The Wharton School.