Hublot CEO Biver "kicks off" the challenge

Hublot’s Million Dollar Challenge Raises $$ for Unicef

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Hublot CEO Biver "kicks off" the challenge

Hublot CEO Biver "kicks off" the challenge

New York–Hublot and soccer team Manchester United gave a kick to charity with their recent Million Dollar Challenge, held in New York, which challenged players to pass the ball into a small hole with a single kick.

Star players Paul Scholes, Ryan Giggs, Darren Fletcher, Edwin Van de Sar and the manager Sir Alex Ferguson (who needed a police escort to make it to the 23rd street location) missed the million dollar target, although goalie van de Sar came closest, missing the mark by a mere few inches.

No matter. Biver still wrote a generous check for $110,008 to United for UNICEF, the English club’s charity for which they have raised over 4 million dollars. Why the curious number? “It’s 100 hundred thousand from Hublot, ten thousand from me and 8 dollars because it’s a lucky number,” said Biver.

Hublot and Manchester United’s relationship kicked off in 2008 with the launch of the Manchester United Big Bang watch. The two companies have since worked closely to raise awareness of the Manchester United Foundation, which aims to educate, motivate and inspire young people to build a better life for themselves and their communities. Through their foundation, the Manchester United has created United for UNICEF, the longest partnership of its kind. In a little over 10 years, United for UNICEF has raised over £2 million pounds and has helped change the lives of over 2.2 million children.

Team manager Sir Alex Ferguson, who reveled in New York’s soccer mania, said: “I love the Hublot challenges; they are a great way to connect soccer and charity. I also love Jean Claude Biver’s passion and the way he’s helped Hublot become not only a great watchmaker but also one of the few luxury brands to understand the worldwide passion for soccer.”

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