How Stitch Fix Pitches to High-End Brands like Calvin Klein and DVF

In The Daily Scoop by Lauren Parker, Accessories Magazine

Just over six months after it began courting contemporary luxury fashion brands, Stitch Fix is expanding upon its high-end category by investing more in Stitch Fix Premium.

In the past quarter, the company added brands like Calvin Klein, Diane von Furstenberg, Tahari and Tommy Hilfiger to the Premium category, adding to the initial test group of more than 100 brands that went live on the site in August of 2017. That first group included Alice + Olivia, Helmut Lang and John Varvatos. The goal is to bring in more Stitch Fix clients who shop within the $200 to $600 price range per item, whereas mos  Stitch Fix inventory falls between $50 and $150. Read more at Glossy

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