How Product Customization is Driving a New Business Strategy at Tapestry

In The Daily Scoop by Lauren Parker, Accessories Magazine

Tapestry, the company that owns Coach, Kate Spade and Stuart Weitzman, is placing a bet on customization as it expands two platforms that let customers personalize products. As part of the business’s ongoing restructuring strategy, customization plays a role in pivotal goals like reducing promotions, improving pricing structure, and mining customer data around trends and buying behavior, in order to speed up the supply chain. Read more at Glossy