Hollister + Keds Exclusive Available Online

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Blue FloralNew Albany, OH–This back-to-school season fans of Hollister Co. can shop their favorite looks from head to toe. Through a partnership with Keds, Hollister is now offering signature Hollister patterns on Keds’ iconic sneakers.

Available for sale at HollisterCo.com, the exclusive Hollister + Keds sneakers will be out on display inside Hollister stores, too. Suggested retail: $45.

“Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand,” says Gillian Galner, group vice president brand merchandising for Abercrombie & Fitch Co., Hollister’s parent. “We’re really excited because Keds and Hollister are a natural fit. Both brands have a youthful, passionate fan base and Hollister’s Southern California inspired clothes look great styled with Keds sneakers. “

“We love to create exciting and fresh product for our fans. With the Hollister collaboration our classic Champion sneaker gets a major shot of California style,” said Rick Blackshaw, president, Keds.