Macy’s brought in the holiday season with lots of spark and sparkle this past Friday.
At its annual window unveiling at its flagship Herald Square location, guests were treated to holiday-clad street performers and a mini fireworks show (this is Macy’s, after all) before the windows were revealed.
The six-window display offers an updated, tech-driven take on Macy’s “Believe” campaign. Now in its ninth year, “Believe” is a letter writing to Santa initiative where the retailer donates to the Make-A-Wish Foundation for every letter it collects from young shoppers. This year, the windows incorporate technology to acknowledge the fact that traditional letter writing has been supplemented with YouTube videos, iPhones and the likes.
Roya Sullivan, award-winning designer and Macy’s National Director of Window Presentation, created the windows, combining the wonder of modern technology with stunning visual elements and an extra dose of holiday nostalgia as they bring six key holiday themes to life. Each window is accentuated with an intricate handmade frame indicating the theme of the artistry that lies within. In addition, a fifteen foot tall representation of Santa Claus takes center stage, perched above the store’s marquee entrance on Broadway.
Sullivan says, “In creating this year’s windows we wanted to focus on the idea of what Christmas meant to us as children. In thinking back to those feelings we kept returning to the idea of six key qualities that truly exemplify the spirit and magic of the season. To build upon that, through the years we have noticed how much kids of all ages enjoy interacting with the windows so we have again incorporated interactive elements with the goal of continuing to creating experiences that allow our audience to play and be part of the action.”
Macy’s Herald Square Christmas Windows Fun Facts:
* Macy’s was the first department store to feature Christmas window displays and has been enchanting generations of spectators since the early 1870’s.
* RH Macy himself began the tradition of animated windows in 1899 at Macy’s original 14th street location.
* During peak hours over 10,000 people per hour will pass by the windows.
* Each Christmas window display is a project nearly a year in the making as plans for the next year’s windows begin in January, almost immediately after the windows are taken down.
* It takes a dedicated team of over 250 of Santa’s helpers to bring the windows to life including Macy’s display artists, graphic artists, sculptural artists, animators, carpenters, electricians and music and sound experts.
* Installation of the Christmas windows takes 21 days and nights.