Amazon is reporting that holiday 2016 was its best-ever selling season, shipping more than one billion items worldwide.
The company points to consumer convenience initiatives like Amazon Dash, which allows shoppers to “skip the trip” to brick and mortar locations, among the top reasons for its banner year. Amazon Prime services outpaced any previous year. “Prime customers are spending twice as much as other consumers using Amazon and helping to fuel rapid revenue growth that few retailers with only a fraction of Amazon’s revenues are able to generate,” Retail Metrics President Ken Perkins said last week.
Amazon also says that December 23, 2016 was the biggest day ever for Prime Now deliveries worldwide with members ordering 3x more items compared to last year with one and two hour delivery worldwide.
The sales surge was further driven by sales in best-selling devices including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo. Customers purchased and gifted a record-setting number of devices from the Amazon Echo family with sales up over 9x compared to last year’s holiday season and millions of Alexa devices sold worldwide this year.
Top sellers for Amazon Fashion included the Fossil Emma large zip RFID wallet, and the Kate Spade New York Cedar Street cami convertible cross-body bag.
Mobile sales also contributed to the increase for Amazon with more than 72% of Amazon customers worldwide shopped using a mobile device this holiday. Shopping on the Amazon mobile app grew by 56% this holiday, worldwide.