H&M’s Latest Guest Designer: Maison Martin Margiela

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Stockholm—Vowing to offer consumers “memorable” as well as experimental fashions this fall, H&M confirmed Tuesday that its next designer collaboration will be with Maison Martin Margiela.

Scheduled to hit 230 H&M stores worldwide and online on Nov. 15, the Margiela capsule collection will consist of women and mens apparel and accessories. The latest collaboration continues a tradition that H&M began by offering “masstige” guest designer collection from the likes of Marni, Versace, Viktor & Rolf, Stella McCartney and Karl Lagerfeld.

Saying that the collaboration between the Swedish retailer and the Paris-based fashion house “will surprise all,” Margareta van den Bosch, creative advisor at H&M, said “Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment.”

Margiela, the brand’s Belgium-born founder who mostly kept out of the public eye, left the brand in 2009. Known for its signature label small piece of white cloth printed with the numbers 0 to 23, one of them circled, Maison Martin Margiela continues to make conceptual fashions with deconstructed pieces.

If this teaser video is any indication, H&M intends to stay true to the Maison Margiela aesthetic: