H&M Partners with Coachella Again

In What's New, Industry News by Lauren Parker

5066_PR_01_sRGB_300H&M sure loves Coachella!

The Swedish fast-fashion chain is teaming up once again with Coachella Valley Music and Arts Festival for a co-branded collection for girls and guys under the claim #HMLovesCoachella.The collection will launch in U.S. stores on March 24th. The California festival begins April 15.

H&M states its collaboration captures the overall look of personal style, mixing, not matching, and conveying a message of ease and freedom. “We love Coachella because we enjoy its democratic spirit and the bonding experience it creates. To us, Coachella is about using fashion and music to express energy and that is what is reflected in this collection,” says Ross Lydon, designer at H&M.

Below, a sneak peak at the recent photo shoot:

5066_PR_04_sRGB_300For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle.

Jewelry is definitely bohemian, with ethnic-inspired tribal statement pieces.

H&M x CoachellaWhile the festival is sold out, H&M is giving away festival passes and camping passes throughout the month of March on its social media platforms.

Follow H&M on Facebook, Twitter @HMUSA, Snapchat @HMUSA, and Instagram @HM, #HMLovesCoachella.

H&M will once again supplement its in-store and online launch with an H&M x Coachella pop-up shop in the H&M tent where festival goers can shop and enjoy an interactive social experience.

H&M x Coachella

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