H&M, Olivia Wilde, and Conscious Commerce Celebrate The Launch Of The Conscious Pop-Up

In Marketing, What's New, People by Accessories Staff

Actress/Founder of Conscious Commerce Olivia Wilde attends the H&M, Olivia Wilde, and Conscious Commerce celebration of the opening of The Conscious Pop-Up Shop  on April 14, 2015 in New York City.  (Photo: Bryan Bedder/Getty Images for H&M)

Actress/Founder of Conscious Commerce Olivia Wilde attends the H&M, Olivia Wilde, and Conscious Commerce celebration of the opening of The Conscious Pop-Up Shop on April 14, 2015 in New York City. (Photo: Bryan Bedder/Getty Images for H&M)

New York—In honor of H&M’s new Conscious Exclusive Collection’;s pop-up store, the Swedish retail giant–along with Olivia Wilde and Barbara Burchfield of Conscious Commerce–celebrated the launch of an intimate dinner Tuesday night at Cafe Clover.

Guests including Catarina Midby (Sustainable Fashion Advisor, H&M), Dakota Fanning, Jason Sudeikis, Maggie Gyllenhaal, Rosario Dawson, Lauren Bush Lauren, Alek Wek, Lily Kwong, Sophie Elgort, Casey Labow, Chelsea Leyland, Stacy London, among others enjoyed a menu of farm-to-table organic food.

Earlier in the day, H&M, Olivia Wilde and Conscious Commerce celebrated the opening of the curated pop-up shop inside the Times Square location in which other sustainable and ethical fashion brands were invited to be a part of the movement towards a better fashion future.

Conscious partners include Amour Vert, Apolis, ClimateStore, FEED, FREEDOM OF ANIMALS, The Giving Keys, K/LLER COLLECTION, LSTN, PRESERVE, S’well, SHFT, Studio One Eighty Nine, ZADY. Ambassadors Rosario Dawson and Abrima Erwiah with Studio One Eighty Nine, Lauren Bush Lauren with FEED and Lily Kwong with Amour Vert, were on hand to greet customers.

‘Forefront of Sustainable’

“Being in the H&M Conscious Exclusive Pop-Up, curated by Conscious Commerce, is an extremely exciting moment because we are launching the H&M Conscious Exclusive collection which is at the forefront of the sustainable movement in fashion,” said Olivia Wilde. “… we thought why not pair the Conscious Exclusive Collection with brands that we at Conscious Commerce really love!”

 Lauren Bush Lauren (C) of FEED attends the Conscious Commerce celebration of the opening of The Conscious Pop-Up Shop.  (Photo: Bryan Bedder/Getty Images for H&M)

Lauren Bush Lauren (C) of FEED attends the Conscious Commerce celebration of the opening of The Conscious Pop-Up Shop. (Photo: Bryan Bedder/Getty Images for H&M)

Shoppers lined up to be the first to shop the H&M Conscious Exclusive Collection and were able to donate their clothes to H&M’s garment recycling program to receive a 20% discount and win a chance to meet Olivia Wilde, the face of the campaign.

The Conscious Pop-Up shop is comprised of a raw birch structure with sustainable metal inlays. The shop opened on April 14  and will be open through Sunday, April 19, 9 a.m. to 1 a.m.

The Conscious Exclusive Collection is available exclusively at the Times Square store and will launch globally in select stores and on hm.com today.

The Conscious Commerce Pop-Up Shop at H&M Times Square

The Conscious Commerce Pop-Up Shop at H&M Times Square

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