H&M Herald Square Will Be Company’s Largest Store in the World

In Reports, What's New, Industry News by Lauren Parker

Rendering of H&M Herald Square (PRNewsFoto/H&M)

Rendering of H&M Herald Square (PRNewsFoto/H&M)

H&M, one of the world’s largest fashion retailers, is opening its world’s largest store–a 63,000-square foot flagship in New York’s Herald Center. Musician John Legend will inaugurate the H&M Herald Square launch with a performance at noon on May 20th.

The U.S. continues to be one of H&M’s most important expansion markets since its first store opened on New York’s Fifth Avenue 13 years ago. The Herald Center flagship is the third flagship to be opened in New York City in the past two years, resulting in the creation of almost 900 new jobs. H&M currently has 361 stores in the U.S. This new flagship is H&M’s 13th store in Manhattan.

“We are thrilled to be opening our world’s largest store in Herald Square, a historic retail hub, that exemplifies our continued commitment to job creation and growth in New York City,” says Daniel Kulle, President of H&M North America.

H&M Herald Square is situated across the street from Macy’s Herald Square flagship, the world’s largest store and a hot tourist destination.

The new flagship will include four floors of H&M fashion including ladies and men’s collections, H&M Sport, H&M Mama, cosmetics and H&M’s children’s, as well as H&M’s Home and a special shoe department for ladies and men. Unique store details will include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level. The store will also feature two main street entrances.

To boost H&M’s sustainability efforts, any customer who donates on opening morning will receive a voucher for 20% off their next purchase for each bag of donated clothing. To kick off the recycling program opening day, customers who bring garments to be recycled before the store opens at 12:00 pm will also have the chance to win H&M gift cards valued between $50 and $100 in addition to receiving the voucher.

H&M and the Met Gala

H&M has been in the spotlight lately, literally, as paparazzi went crazy photographing stars like Sarah Jessica Parker, Vanessa Hudgens and Janelle Monae at the recent Met Gala, all in custom H&M outfits inspired by this year’s exhibition theme, “China: Through the Looking Glass.” H&M’s design team created each one-of-a-kind look with input from each respective star.

H&M created custom designed pieces for some celebs at the Met Gala

H&M created custom designed pieces for some celebs at the Met Gala

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