H&M to Release Collaboration with ERDEM, Baz Luhrmann

In What's New, Industry News by Ann Loynd



H&M’s latest collab has just been announced, and the players are pretty epic. The retailer’s next coveted designer collection will be with ERDEM, London-based design house beloved by celebrities and fashion insiders alike. Additionally, lauded filmmaker Baz Luhrmann will bring the collaboration to life with his unique storytelling. ERDEM x H&M will be available in select stores and on beginning Nov. 2.

Designer Erdem Moralioglu has created a brand-new collection for women and his first-ever men’s collection. The collaboration reflects and reinterprets design themes from some of Moralioglu’s most celebrated collections and plays with prints, textiles and the delicate craftsmanship that have founded his reputation. H&M Creative Advisor Ann-Sofie Johansson calls the line an “enchanting world full of beauty, delicacy and rich details.”

“I am so happy to collaborate with H&M and to explore my work on a whole new scale, including a menswear collection which I have never done before,” the designer says in a release today. “It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”

The admiration is mutual. “For me, fashion is always about more than just clothing, it’s a form of expression, a standalone art form. I am excited to be collaborating with Erdem  and H&M to reveal the story of this unique collection,” Luhrmann notes.


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