Limited Brands, the parent company of Henri Bendel, announced that Bucciarelli will broaden his focus beyond Henri Bendel to help “strengthen and expand accessories development.” Lately, the specialty retail has been opening its own all-accessories stores with private-branded merchandise focusing on the signature brown-and-white stripe.
Bucciarelli joined the company in 2005 as both president of Limited Brands Accessories and chief executive officer of Henri Bendel.
While Bucciarelli will still focus on the creative side of the brand, Limited Brands has hired Chris Fiore to join as president of Henri Bendel. Fiore, who comes with experiences in retail operations, brand development and international expansion from Lord & Taylor, Gap, Coach and American Eagle, will run day-to-day operations of the business.
Chris Fiore to Henri Bendel
“Under Ed’s leadership the iconic brown and white stripes that Henri Bendel is known for have been seen in more cities and on more fashion-forward products than ever before,” says Leslie Wexner, chairman and chief executive officer of Limited Brands. “We want that growth trajectory to continue at Henri Bendel while strengthening our accessories business internationally. With Ed focused on the new and the next, and Chris–who has a tremendous leadership track record–shepherding Henri Bendel, we are well-positioned for further success.”
“This is perfect,” said Bucciarelli. “Bringing on Chris–a former president of Coach retail–to run the daily operations of Henri Bendel allows me to further extend the sophisticated Henri Bendel collection and also to develop creative accessories that capture the world through our growing international presence.”
In addition to the 5th Avenue flagship Henri Bendel store in New York, the company owns and operates 10 Henri Bendel accessories mall stores in California, Florida, Michigan, New Jersey, Ohio, Pennsylvania and Texas, with plans to open additional locations in 2011. Henri Bendel was honored as Retailer of the Year for 2010 by The Accessories Council.
Prior to his position at Limited Brands, Bucciarelli served as the Group President of Accessories Division, of Liz Claiborne Inc. and had also headed up accessories at Bloomingdale’s for 15 years as operating vice president and DMM of accessories.