Torrance, CA—Pop icon and girl-about-town Miss Kitty White will soon enter a new career in her multimillion business empire. Sanrio, the global lifestyle brand that owns Hello Kitty, and Universal Parks & Resorts have announced their partnership to develop Hello Kitty interactive retail experiences scheduled to open later this year at Universal Orlando Resort and in the future at Universal Studios Hollywood.
This will mark Hello Kitty’s official retail debut at theme parks in North America and offer specialty merchandise including stationery, home goods, apparel, accessories and collectibles. The majority of merchandise will be devoted to Hello Kitty; Sanrio properties Chococat, My Melody, Badtz-Maru, Purin and Keroppi will also have a presence. Hello Kitty confectionery and specialty co-branded Hello Kitty Universal park-exclusive products will also be available.
The Hello Kitty stores at Universal Studios will also offer enhanced interactive retail experiences. Customers can shop for custom designed merchandise, enjoy photo opportunities with Sanrio properties, create souvenir versions of Hello Kitty’s signature bow, and even meet Hello Kitty herself.
“Our partnership with Universal brings Sanrio’s experiential entertainment presence to a new level,” said Janet Hsu, President and COO of Sanrio, Inc. “We look forward to this introduction into Universal theme parks to offer new connection points to Sanrio fans of all ages.”
Recent projects include the successfully unprecedented ‘Hello Kitty Con’ fan convention and ‘Hello! Exploring the Supercute World of Hello Kitty’, a record-breaking museum exhibition at the Japanese American National Museum in Los Angeles. Hello Kitty’s Supercute Friendship Festival, a live entertainment show and interactive fan festival that has reinvented the concept of a live character show, is currently touring select cities in the U.S. and Canada.