Havaianas Opens U.S. Store

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

HavaianasNew York– Flip-flop brand Havaianas is opening its first “Havaianas kiosk” at the Limelight Marketplace. Carrying all 250 styles, the kiosk will also offer the MYOH (Make Your Own Havaianas), once reserved only for special events and now available to weekend shoppers. Since its inception in 1962, Havaianas has become a fashionable summer staple in the footwear category, with vivid styles sold in over 60 countries.

The Havaianas outpost at Limelight Marketplace will carry a revolving assortment of colors and styles, with new deliveries each week. Located on the first floor of the three-story shopping haven, the Havaianas features a wave-like kiosk to evoke the beach.

The MYOH (Make Your Own Havaianas) concept, available during weekend shopping hours, was once an initiative reserved for charity events and promotions. Havaianas tested the concept during New York Fashion Week.

“This iconic and exciting new retail destination is a great fit for Havaianas and we are thrilled to be able to offer such an extensive assortment of styles,” said James Anstey, Director of Marketing for Havaianas. “We’re also delighted to offer Limelight’s weekend shoppers a chance to indulge in this exclusive Havaianas customization experience.”

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