Hanes, NBCF Team Up to Sponsor “Mammogram Monologues”

In What's New, Industry News by Accessories Staff

Hanes PinkWinston-Salem, NC—In support of Breast Cancer Awareness Month this month, Hanes partnered with the National Breast Cancer Foundation (NBCF) to promote early detection of breast cancer through the new “mammogram monologues” program.

The monologues program invites women to share their candid mammogram stories in an effort to help raise the comfort level surrounding the mammogram experience.

Hanes is inviting women everywhere to take to their social channels to candidly document their mammogram experiences in an effort to showcase howsimple the mammogram procedure can be. Supporters can follow along and participate in the “mammogram monologue” conversation at www.facebook.com/Hanes or by searching #HanesPink on Twitter and Instagram.

Importance–and Ease–of Early Detection Screenings

As part of the project, Hanes teamed up with four social media influencers–Danielle Smith of Extraordinary Mommy, Ronnie Tyler of Black and Married With Kids, Mary Fischer of The Mommyologist and Colleen Padilla of Classy Mommy–who are sharing their mammogram moments in real-time to inspire other women to feel more comfortable discussing early detection measures.

“We’re dedicated to making the world a more comfortable place with our products and we are excited to partner with the National Breast Cancer Foundation in hopes of creating a more comfortable conversation surrounding mammograms,” said Sidney Falken, chief branding officer, Hanes. “By teaming up with NBCF and social media influencers, we hope to encourage an open dialogue among women on the importance of getting a mammogram.”

This year will mark the third consecutive year that Hanes has teamed up with NBCF during Breast Cancer Awareness Month. As a longtime supporter of breast cancer awareness, detection and research, Hanes has made cash and in-kind donations totaling more than $1 million since 2009. This year, Hanes will donate $50,000 to NBCF to help fund research efforts and early detection screenings, including mammograms.

About the National Breast Cancer Foundation, Inc.

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient ofCharity Navigator’s highest 4-star rating for nine years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock, Early Detection Plan, MyNBCF online support community, and breast cancer research programs.  www.nbcf.org. www.hanes.com


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